Food and Beverage Essay Example for Free

Food and Beverage Essay Hotel Les Fontaines has a strategy that differs very largely from any of its competitors, as it is one of a kind in its region. The company will focus on delivering a service that provides a more personalized and refreshed service style. There would be more attention to detail especially in the restaurant outlet of which has been proposed as this would be a value added for Les Chalets Des Mosses. Also the operation costs would be lower in the restaurant area compared to rooms, as clients who stay at the hotel are budget guest who like to spend less and in return expect quality service and product. The hotel operates for ten months throughout the year. The restaurant opens for service during lunch and dinner. For the lunch period simple, smart, and affordable dishes catering to the customers needs will be served. As most of the consumers will be children from ages four to twelve and parents from early thirties to late forties, a menu healthy and enjoyable menu for the guests will be designed. Even though quick service would be offered for lunchtime the quality of the food and service would not be compromised. This would allow for the restaurant to make a good first impression in order to encourage the guest to return to Pomodoro On the other hand, the dinner will have a drastically different objective. The average dish will be more luxuries and elegant and will be served in an a la carte fashion. The atmosphere at dinner will promote a sensational and comfortable time for our guests. Both the hotels image and the restaurant harmonize in theme. The hotel Les Fontaines provides a great experience for the clienteles, enticing them to return to Les Chalets des Mosses. Vision: Hospitality is all about the individual and at Les Chalets des Mosses we pride ourselves on our unique service culture. We are in business to meet our customer’s needs and promises that each guest will be treated with a positive service attitude at every point of contact. From the hotel manager to the cleaner and everyone else in-between plays a vital role in delivering a memorable guest experience. Mission: The mission of the restaurant is to deliver the most comfortable and soothing experience for the clients. With exceptional service, responsible stewardship, and high quality food an excellent experience can be provided. Therefore, the Pomodoro’s main objective is to focus on the customers’ best interests. Les Chalets des Mosses provides budget travelers and tourists with a choice of excellent hospitality products that offer excellent value for money, while assuring a good return to owners and inspiration to employees. Objective: The main object of Les Chalets de Mosses is to have a return on investment within two years form Pomodoro’s. Building a loyal customer base and a long-term marketing strategy are what Hotel Les Fontaines is seeking to achieve. Pomodoro is an ambitious concept that is currently, planning on growing and expanding by the year 2020. Also the Pomodoro is trying to aim for eighty to eighty-five percent occupancy rate for the lunch, which will operate for two and a half hours daily. As for dinner Pomodoro’s is trying to attract around seventy to seventy-five percent occupancy. By having a total of hundred twenty seats prepared in the restaurant, the Pomodoro will be the main focus of the company’s FB branch. The restaurant has made a completely different transition from its original concept. Not only did the restaurant change in its size, the type of services and it dishes the market segments has also changed. The most effective sales and marketing tactics have been selected to define the restaurant’s image. The name, Pomodoro, is the first major change to help identify the new Italian restaurant that has opened in Les Chalets des Mosses. The restaurant also has a bar, which would play an important role as while guest are waiting for the table they could spend time at the bar. During the waiting time guest’s may spend money at the bar allowing the restaurant to further maximize its revenue. Also, this new concept of the bar would be perfect after a long day at the ski slopes. The Hotel Les Fontaines will also incorporate three major principles (Schultz Horvath, 2008). The first principle is the training and development process of staff members. By creating a strong and effective program for the staff members, the employees will be able to satisfy even the specific needs of the customers. The Hazard analysis and critical points (HACCP) will be incorporated in the training program to deliver a food safety and social responsibility. With this our guests would feel at ease to eat at Pomodoro’s and families would be more than happy to be with their children. The training program will have to take place before the restaurant begins to operate in 2013. The second principle is the ability to operate efficiently. The restaurant should be able to deliver highly effective operations to the clients. Lastly, the culture of customer service should be noted. Without the necessary service to deliver the satisfaction and gratification of the consumer, a loyal customer base cannot be built. Les Fontaines will incorporate the referral marketing for the market strategy. The referral marketing is no doubt the best way to maximize the revenue and raise the awareness of the company and standards to the local customers (Schmitt, Skiera Bulte, 2011). FB Strategy: Diversification is one of the strategies that best fit the new operations situation, as Les Fontaines is in search of a new product and market (Gine, Pisano, Sorell, Szigety, 2006). The restaurant has taken extreme measures to differentiate itself from the competition in the Les Mosses region. As the restaurant caters to a niche market, it will have minimum competition with the surrounding business in the region. This is due to the fact that Pomodoro’s offers various activities for children of which the surrounding hotels do not offer. The psychographic, demographic, geographic, and purchase behavior of clients were analyzed in order to help Les Chalets des Mosses strengthen it own image (Yankelovich, Meer, 2006). In order to create such strategy, the restaurants must create an engaging and rigorous loyalty program. The goal of the hotel is to have local customers who will visit the hotel on a regular bases during the various events that take place in the region of les mosses. Since, the hotel will promote its special offers via newsletter through the zip code, not only does the newsletter grab the customers attention, but also the local customers will become frequent clienteles. This marketing strategy would benefit the whole hotel, not just the restaurant. By sending out newsletters promoting events or special offers in both the hotel and restaurant it may encourage guest to not only use the food and beverage outlets but also to stay and enjoy the experience. The company will take a step forward by taking surveys of the clienteles regarding the activities and subjects that interest them. This way Les Fontaines will be able to predict what the clientele’s hobbies or taste are and provide a service that incorporates partnerships with other companies. For example Pomodoro’s can promote a snow-tubing event to the customers by providing ticket deals. According to Michael Porter, a Harvard Business School professor and the reigning guru of competitive strategy, competition within an industry is driven by five basic factors (Porter, 1979): 1. Threat of new entries. 2. Threat of substitute products or services. 3. Bargaining power of suppliers. 4. Bargaining power of buyers. 5. Rivalry among existing firms. We understand that using one strategy is impossible in todays society, as the range of customers are more diverse as globalization has a larger impact in today’s society. The Les Fontaines will be promoted in various ways. The newsletter will act as a tool to commercialize the company’s anniversaries and offers. Unlike, the other rivals the company will begin to engage the customers with a more personal touch. The snow tubing company in Les Mosses will further advertise the hotel and vice verse due to their partnership. Furthermore, the referrals will function as the company’s key promotional tool. Both Pomodoro and hotel Les Fontaines will attract customers through the various services, products, offers, and business proposals. None of the competing hotels and FB outlets substantially reshaped their business strategies and market segments like Pomodoro’s. The awareness of the hotel will most definitely rise as the customers and other partnering companies spread the word. The company will have a dominating number of advertisements in comparison to the other competing ventures due to their various partnerships. The hotel provides a pleasant and sophisticated service that was specifically designed to differ from other surrounding hotels within the region. Both the restaurant and the hotel will offer a personalized touch to the service that will be provided. This will attract new customers and build strong customer relationships, as the customers will return to the venture on a frequent basis. Despite the cluttered market, the unique products that were designed to meet the specific needs of the customers makes the Les Fontaines stand out from its competitors. List of References: Gine. F, Pisano. G, Sorell. M , Szigety. M. (2006). RD Portfolio Strategy, Diversification And Performance: An Information Perspective. (Doctoral dissertation, Harvard University) Retrieved from http://hbr.org/1979/03/how-competitive-forces-shape-strategy/ar/1 Porter, M. E. (1979). How competitive forces chape strategy. (Doctoral dissertation, Harvard University)Retrieved from http://hbr.org/1979/03/how-competitive-forces-shape-strategy/ar/1 Schmitt, P., Skiera, B., Bulte, C. V. D. (2011). Why customer referrals can drive stunning profits. (Doctoral dissertation, Harvard University)Retrieved from http://hbr.org/2011/06/why-customer-referrals-can-drive-stunning-profits/ar/1 Schultz, G. C., Horvath, A. G. (2008). Strategic plan: 2008-2013. Informally published manuscript, Finance Business, Pennsylvania State Yankelovich D, Meer D. (2006). Rediscovering Market Segmentation. Retrieved from: http://hbr.org/product/rediscovering-market-segmentation/an/R0602G-PDF-ENG

1900-1910 Essay -- American History World History

1900-1910 At the beginning of the 20th century a New York editorialist wrote that the 20th century began in the United States with "a sense of euphoria and self-satisfaction, a sure feeling that America is the envy of the world"(World History Timeline "1900-1901"). The president was Teddy Roosevelt, who enjoyed enormous popularity due to the general happiness of the American people. A thriving industry created many jobs for immigrants and others. A monumental event took place in 1901 when the New York Stock Exchange exceeded 2 million shares for the first time ever (World History Timeline "1900-1901"). The tycoon J.P. Morgan created the U.S. Steel Co. in 1901, which became the first billion-dollar corporation in the world (Historical Daily Almanac). The Ford Motor Co. was established in 1903, and Henry Ford developed the first Model T automobile that sold for $850. All of this led to an extremely low unemployment rate of 4%(Historical Daily Almanac "1904"). In 1902, the Wright Brothers made aviation history with their first flight at Kitty Hawk, North Carolina. This was the first step for air travel as a means of traveling great distances in a relatively short period of time (Historical Daily Almanac "1902"). Music was also becoming more and more popular. The roots of jazz started to form during this decade, and ballroom dancing began to gain popularity at the end of the decade (American Popular Music "1910"). Even though times were good, problems did still exist. Race riots occurred often as blacks pushed for more freedom. When Booker T. Washington was invited to the White House in 1901, a riot broke out in which 34 people were killed (World History Timeline "1900-1901"). Whites were not quite ready to accept the fact that ... ...r instinct, and during this decade people did just that in the fields of art, literature, business and sports. All of these different areas flourished during the first decade of the 20th century. Works Cited World History Timeline: 1900-1910." 5 Feb 2001. <http://members.theglobe.com/algis/20thcent>. "Historical Daily Almanac." 5 Feb 2001. <http://infoplease.lycos.com> Keyword: World History 1900. Pioch, Nicolas. "Fauvism." 31 Dec 1995. WebMuseum, Paris. 5 Feb 2001 <http://www.ibiblio.org/wm/paint/tl/20th/fauvism.html>. "American Popular Music 1900 to 1950." 5 Feb 2001 <http://www.nhmced.edu/contracts/Irc/kc/music-2.html>. Magill, Frank. Great Events In World History Volume III. Englewood Cliffs, New Jersey: Salem Press, 1973. Wehrle, William O. History of the University of Dayton. Albert Emanuel Hall, University of Dayton, 1937.

Nonsampling or Systematic Errors

Nonsampling errors can occur both in a sample survey and in a census. Such errors occur because of human mistakes and not chance. The errors that occur in the collection, recording, and tabulation of data are called nonsampling errors. Nonsampling errors occur because of human mistakes and not chance. Nonsampling errors can be minimized if questions are prepared carefully and data are handled cautiously. Many types of systematic errors or biases can occur in a survey, including selection error, nonresponse error, response error, and voluntary response error.The following chart shows the types of errors. (i) Selection Error: When we need to select a sample, we use a list of elements from which we draw a sample, and this list usually does not include many members of the target population. Usually it is not feasible to include every member of the target population in this list. This list of members of the population that is used to select a sample is called the sampling frame. Thus, the sampling frame that is used to select a sample may not be representative of the population. This may cause the sample results to be different from the population results.The error that occurs because the sampling frame is not representative of the population is called the selection error. If a sample is nonrandom (and, hence, non representative), the sample results may be quite different from the census results. (ii) Nonresponse Error: Even if our sampling frame and, consequently, the sample are representative of the population, nonresponse error may occur because many of the people included in the sample did not respond to the survey. This type of error occurs especially when a survey is conducted by mail.A lot of people do not return the questionnaires. It has been observed that families with low and high incomes do not respond to surveys by mail. Consequently, such surveys over represent middle-income families. This kind of error may also occur in a telephone survey. Many people may not be home when the interviewer calls. This may distort the results. To avoid the nonresponse error, every effort should be made to contact all people included in the survey. (iii) Response Error: The response error occurs when the answer given by a person included in the survey is not correct.This may happen for many reasons. One reason is that the respondent may not have understood the question. Thus, the wording of the question may have caused the respondent to answer incorrectly. It has been observed that when the same question is worded differently, many people do not respond the same way. The answers given by respondents may differ depending on the race of the interviewer. (iv) Voluntary Response Error: Another source of systematic error is a survey based on a voluntary response sample.The polls conducted based on samples of readers of magazines and newspapers suffer from voluntary response error or bias. Usually only those readers who have very strong opinions about the issues involved respond to such surveys. Surveys in which the respondents are required to call some telephone numbers also suffer from this type of error. Here, to participate, many times a respondent have to pay for the call and many people do not want to bear this cost. Consequently, the sample is usually neither random nor representative of the target population because participation is voluntary.

Their Eyes Were Watching By Zora Hurston - 1172 Words

The book their eyes were watching was written by Zora Hurston, and she tells the life story of a girl named Janie. It starts off with a metaphor explaining that women are the type to chase their dreams and even when it seems they can never accomplish it they never lose sight of it. Men on the other type to have dreams but instead of chasing like how Zora says women do they want their dream to come to them. The book is a frame narrative being and told by Zora but switches from Janie s point of view to get a better look at her story. The reason for this book is to show the importance of dream and finding love. In the first chapter, we see Janie sitting under a pear tree and she starts to realize what she really wants to accomplish. She†¦show more content†¦She meets another man named Jody visiting the town where she stayed at. After two weeks with the Jody, she falls in love with him because of the promises that he told Janie and said things needed to hear. After hearing it she quickly leaves Logan thing that running away with Jody then will she accomplish her dream. She is sadly mistaken by Jody’s words and looks. She realizes that Jody is very controlling and with this trait, it would be hard for Janie to complete an aspiration of being free to say and do what she wanted. He was almost as bad as Logan was and she suffered this for twenty years until Jody was on his deathbed where she finally speaks her mind after feeling like her words have been trapped inside her all along. After Jody dies she meets her a man named Tea Cake who had what Janie needed to accomplish her dreams. Marrying Tea CAke she finds that he really is the one but he sadly passes away. Janie still accomplished her dream even though the man that made it happen. Their eyes were watching God is a bestseller and classic to all because on the plot but the lesson people seem to take out from the book. First is the huge debate on chasing dreams. As seen in the first paragraph Zora explains that men are kinda lazy when they have dreams. They wait for opportunities to come their way while women never lose sight and hold on to their dreams until it happens. Ships at a distance have every man’s wish onShow MoreRelatedTheir Eyes Were Watching God By Zora Hurston Essay1233 Words   |  5 PagesHurston In the novel â€Å"Their Eyes Were Watching God† by Zora Neal Hurston is about a young woman named Janie Crawford who goes on a journey of self discovery to find her independence. The book touches on many themes like gender roles, relations, independence and racism however racism isn’t mainly focused upon in the book which some writers felt should have been. Some felt that the representation of black characters should have been better role models. Zora Hurston’s novel wasn’t like other black literatureRead MoreTheir Eyes Were Watching God, By Zora Hurston1119 Words   |  5 Pages Who has power? 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Throughout the entirety of this novel, Hurston describes every aspect of Janie’s life, in an attempt to show how young girls are transformed into women. Hurston did not describe the physical transformation, but instead tackled the much more complicated mental transformation. At the beginning of the novel, the reader is greeted with a seeminglyRead MoreTheir Eyes Were Watching God By Zora Neale Hurston Essay1688 Words   |  7 PagesAfrican American women to have their own voice and independence has been an ongoing conflict. In Zora Neale Hurston’s novel Their Eyes Were Watching God Janie struggles a majority of her life discovering her own voice by challenging many traditional roles that are set by society during this time. Hongzhi Wu, the author of â€Å"Mules and Women: Identify and Rebel—Janie’s Identity Quest in ‘Their Eyes Were Watching God,’† recognizes the trend of African American women being suppressed by making a comparisonRead MoreTheir Eyes Were Watching God By Zora Neale Hurston1651 Words   |  7 Pageseach gender has had their individual struggles. Zora Neale Hurston portrays this with exquisite clarity in the novel â€Å"Their Eyes Were Watching God† sometimes using the imagery of animals to explain the hardships and adversity that African Americans had to overcome. She perfectly exemplifies how black woman in particular were treated as opposed to black men and what the expectations were that society had for them both. 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In the case of Their Eyes Were Watching God, I recognized that Janie’s hair would have a significant place in the themes of the novel. Within the opening paragraphs, Janie stares at herself in a picture and her identit y arises from her hair â€Å"seen it was mah dress and mah hair† Her identity then shiftsRead MoreTheir Eyes Were Watching god, by Zora Neale Hurston1054 Words   |  5 Pageswalk. Compare an idea to an image. Exaggerate a concept. Each person has a different poetic style, and each poetic style uses different poetic techniques: personification, simile, hyperbole, imagery, or irony. Zora Neale Hurston reveals her unique poetic style through Their Eyes Were Watching God, the story of Janie Crawford and her journey to finding unconditional, true love. Her journey begins with an arranged marriage to Logan Killicks, a physically unappealing man with a considerable house, to